Building the reputation of a City.

The Barcelona City Council needed audiovisual and photographic content to complement the recent publication of the Barcelona Identity and Positioning Brandbook. 

Like any big city, Barcelona generates a constant flow of connections between its inhabitants and visitors, who establish relationships of all kinds;
indirect or direct, conscious or unconscious. We looked for 6 characters that exemplified the 6 main pillars defined in the brandbook: Contrast, Soul, Talent, Commitment,  Connection and Initiative.

Using a technique very similar to hyperlapse or stopmotion, we used still photos to create moving sequences that reflect the vibration, energy and dynamism inherent to the vitality and personality of the city of Barcelona.

The technique also allowed 'in-camera' transitions to give a magic and surprising touch to the proposal while visualizing the concept of permanent and vital interconnection between citizens. 

TITLE: Always Barcelona
MY ROLE: Director
TIME OF YOUR LIFE REQUIRED: 60 Sec
KEYWORDS: #City #Institutional #StopMotion #Hyperlapse

CREDITS

Client
CITY OF BARCELONA

Produced by
VICE

Director
JEAN-MARC JOSEPH

Head of Video Content
SANTI AGUADO

Director of Photography
ALEX SANS

1st Assistant Director
SAMUEL ERBER

 Production Manager
ANDREA ARIAS

Line Producer
MAR FONT

Assistant Camera / DIT   
JOAN TOUS

Styling 
LARA ISERTE

Art Director
ANNA ROMERO

Hair & Make-Up
MARIONA BOTELLA

Runners
GERARDO SESÍN
JOSE LUIS RODRIGUEZ
RAUL ACUÑA

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Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com