The Barcelona City Council needed audiovisual and photographic content to complement the recent publication of the Barcelona Identity and Positioning Brandbook.
Like any big city, Barcelona generates a constant flow of connections between its inhabitants and visitors, who establish relationships of all kinds;
indirect or direct, conscious or unconscious. We looked for 6 characters that exemplified the 6 main pillars defined in the brandbook: Contrast, Soul, Talent, Commitment, Connection and Initiative.
Using a technique very similar to hyperlapse or stopmotion, we used still photos to create moving sequences that reflect the vibration, energy and dynamism inherent to the vitality and personality of the city of Barcelona.
The technique also allowed 'in-camera' transitions to give a magic and surprising touch to the proposal while visualizing the concept of permanent and vital interconnection between citizens.
TITLE: Always Barcelona
MY ROLE: Director
TIME OF YOUR LIFE REQUIRED: 60 Sec
KEYWORDS: #City #Institutional #StopMotion #Hyperlapse
Client
CITY OF BARCELONA
Produced by
VICE
Director
JEAN-MARC JOSEPH
Head of Video Content
SANTI AGUADO
Director of Photography
ALEX SANS
1st Assistant Director
SAMUEL ERBER
Production Manager
ANDREA ARIAS
Line Producer
MAR FONT
Assistant Camera / DIT
JOAN TOUS
Styling
LARA ISERTE
Art Director
ANNA ROMERO
Hair & Make-Up
MARIONA BOTELLA
Runners
GERARDO SESÍN
JOSE LUIS RODRIGUEZ
RAUL ACUÑA
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Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com