ARNETTE
BACK TO ORIGINS

BRANDED

How the skateboarding community payed tribute to the californian surfers at the origin of their sport and passion.

California, early 50's. During a summer without waves, bored surfers were inspired to put wheels on their boards and started surf the sidewalks. Without knowing it, they were inventing skateboarding.

Today, this films tells the story of  how a group of skaters payed tribute to the surfers and to the origin of their sport. 

TITLE: Arnette, Back to Origins
MY ROLE: Directing / Camera / Editing

TIME OF YOUR LIFE REQUIRED: 2 Min 40 Sec
KEYWORDS: #Skateboarding #Surf #Culture #Tribute


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Sopela skatepark, in the heart of Vizcaya, Basque Country is as linked to the sea as it is to skateboarding. The dream place for skate riders Sergio Muñoz, Cristian Sánchez, Alain Goikoetxea and Dany Lozano, lead by Urban artist Rosh333, to transform the gray concrete of the bowl into the rough water of the Atlantic Ocean. 

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Once the intervention finished, the skaters invited surf champions Kepa Acero, Aritz Aranburu, Indar Unanue and Garazi Sánchez to surf all together... on dry land. 

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The whole intervention, conceptualized by agency Herraiz & Soto was part of an online campaign for eyewaer brand Arnette. I was in charge of directing the hero film, documenting the whole action. 

CREDITS

Client
ARNETTE

Concept & Design
HERRAIZ & SOTO

Directed filmed and edited by
JEAN-MARC JOSEPH

Production Manager / 1st AD
RAMON NOVELLAS


Camera & Steady Cam
CARLOS RIVERO

Music
RAMIRO McTERSSE (INTRO)
SIMON SMITH BCN SOUND (SKATE)

Drone Operator 
DAVID RODRIGUEZ

Street Artist
ROSH333

Shot on location in 
SOPELA, BIZKAIA, SPAIN


Arnette Pro Surfers
KEPA ACERO
ARITZ ARAMBURU
INDAR UNANUE
GARAZI SÁNCHEZ

Arnette Pro Skaters
CRISTIAN SÁNCHEZ, RANA
ALAIN GOIKOETXEA
SERGIO MUÑOZ
DANNY LOZANO

 

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Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com