California, early 50's. During a summer without waves, bored surfers were inspired to put wheels on their boards and started surf the sidewalks. Without knowing it, they were inventing skateboarding.
Today, this films tells the story of how a group of skaters payed tribute to the surfers and to the origin of their sport.
TITLE: Arnette, Back to Origins
MY ROLE: Directing / Camera / Editing
TIME OF YOUR LIFE REQUIRED: 2 Min 40 Sec
KEYWORDS: #Skateboarding #Surf #Culture #Tribute
Sopela skatepark, in the heart of Vizcaya, Basque Country is as linked to the sea as it is to skateboarding. The dream place for skate riders Sergio Muñoz, Cristian Sánchez, Alain Goikoetxea and Dany Lozano, lead by Urban artist Rosh333, to transform the gray concrete of the bowl into the rough water of the Atlantic Ocean.
The whole intervention, conceptualized by agency Herraiz & Soto was part of an online campaign for eyewaer brand Arnette. I was in charge of directing the hero film, documenting the whole action.
Client
ARNETTE
Concept & Design
HERRAIZ & SOTO
Directed filmed and edited by
JEAN-MARC JOSEPH
Production Manager / 1st AD
RAMON NOVELLAS
Camera & Steady Cam
CARLOS RIVERO
Music
RAMIRO McTERSSE (INTRO)
SIMON SMITH BCN SOUND (SKATE)
Drone Operator
DAVID RODRIGUEZ
Street Artist
ROSH333
Shot on location in
SOPELA, BIZKAIA, SPAIN
Arnette Pro Surfers
KEPA ACERO
ARITZ ARAMBURU
INDAR UNANUE
GARAZI SÁNCHEZ
Arnette Pro Skaters
CRISTIAN SÁNCHEZ, RANA
ALAIN GOIKOETXEA
SERGIO MUÑOZ
DANNY LOZANO
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CONTACT
Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com