Arnette Get On Board - Superjeanmarc.com

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get on board

BRANDED CONTENT

A brand new board is like a blank canvas. Each new scrape, each new scratch is a story to be told.

For the Spanish launch of the new collection of Italian eyewear brand Arnette called "Stone Washed", ad agency Herraiz & Soto imagined a collaboration between 3 street artists (Okuda, Spok y Dani Rubio) and 3 professional skateboarders (Danny León, Cristian Sánchez y Sergio Muñoz).

Each artists created an exclusive painting on a skateboard before it was covered behind a thin layer of black paint, hiding the artwork.

Each board was then given to skaters of the Arnette's pro team. Only as they started to ride them, accumulating experiences, the scratches and scrapes generated by their tricks progressively revealed the artworks hidden under the black paint.

Ultimately, the grinded boards became the price of a online contest for Arnette's customers to win.

CAMPAIGN VIDEO

TITLE: ARNETTE - Get On Board - Campaign Video
MY ROLE: Director / Camera / Editor
TIME OF YOUR LIFE REQUIRED: 2 Min 15 Sec
KEYWORDS: #Skateboarding #Art #Collaboration #Campaign

"I was commissioned to make a series of videos documenting the action in a engaging way. Three short films told the story of the collaboration between each artist-skater pair and one campaign film summarized the whole action."

OKUDA & DANNY LEON

TITLE: ARNETTE - Get On Board - Okuda & Dani León
MY ROLE: Director / Camera / Editor
TIME OF YOUR LIFE REQUIRED: 2 Min
KEYWORDS: #Skateboarding #Art #Collaboration #Eyewear

SPOK & CRISTIAN SANCHEZ

TITLE: ARNETTE - Get On Board - Spok & Cristian Sanchez
MY ROLE: Director / Camera / Editor
TIME OF YOUR LIFE REQUIRED: 2 Min 15 Sec
KEYWORDS: #Skateboarding #Art #Collaboration #Eyewear

DANI RUBIO & SERGIO MUÑOZ

TITLE: ARNETTE - Get On Board - Dabi Rubio & Sergio Muñoz
MY ROLE: Director / Camera / Editor
TIME OF YOUR LIFE REQUIRED: 2 Min 15 Sec
KEYWORDS: #Skateboarding #Art #Collaboration #Campaign