NAKED
POWERFUL CITY

BRANDED

Urban areas are today’s principal breeding grounds for the development of creativity.

In the framework of a product launch campaign for the juice and smoothies brand NAKED, I was in charge to create two films about the relationship between cities and creativity.

We made two portraits of artists that collaborated with the brand by creating original artworks based on the theme of 'fruit still life'.  We followed them on a journey accross their city to discover how they get stimulated and find their inspiration.

For the first video portrait, we travelled to Madrid to meet illustrator and painter MERCEDES BELLIDO, one of the new promises of contemporary painting in Spain.

TITLE: Naked Juice - Mercedes Bellido
TIME OF YOUR LIFE REQUIRED: 2 Min 30 Sec
MY ROLE: Director

KEYWORDS: #Portrait #City #Creativity #Branded

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GETTING THE MAGIC LIGHT AT THE CERRO DEL TÍO PÍO PARK. (Photo: Mariona Colomé)

For the second portrait, we met COCOLIA, a creative duo of  graphic designers from Barcelona that also develops personal artistic projects with a very singular, vibrant style and color palette.

TITLE: Naked Juice - Cocolia
TIME OF YOUR LIFE REQUIRED: 2 Min
MY ROLE: Director

KEYWORDS: #Portrait #City #Creativity #Branded

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SHOOTING AT 'ELS ENCANTS' MARKET, BARCELONA  (Photo: Mariona Colomé)

CREDITS

Client
NAKED JUICE

Produced by
VICE

Directed by
JEAN-MARC JOSEPH

Director of Photography   
MARCOS DE LUELMO

Production Manager
MARIONA COLOMÉ

Head of Video
SANTI AGUADO

Line Producer
MAR FONT

Editor 
CHARLY FERNANDEZ

Color
GUILLAUME FAURE

Soundmix
MIQUEL MESTRES - ANGEL SOUND

Music
AUDIONETWORKS

MADRID UNIT

1st Camera Assistant
ÁNGELES GARCÍA

2nd Camera Assistant 
ROCIO FERNÁNDEZ 

Sound recorder
HUGO FERNÁNDEZ

Runners
JAIME GUILLEN
HUGO LÓPEZ

 

BARCELONA UNIT

1st Camera Assistant
PAULA CAPDEVILLA

 2nd Camera Assistant 
NEIL MURPHY

Sound recorder
MIQUEL MESTRES

Runners
HUGO SALAZAR
RICARD OBRADOR


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Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com