Urban areas are today’s principal breeding grounds for the development of creativity.
In the framework of a product launch campaign for the juice and smoothies brand NAKED, I was in charge to create two films about the relationship between cities and creativity.
We made two portraits of artists that collaborated with the brand by creating original artworks based on the theme of 'fruit still life'. We followed them on a journey accross their city to discover how they get stimulated and find their inspiration.
For the first video portrait, we travelled to Madrid to meet illustrator and painter MERCEDES BELLIDO, one of the new promises of contemporary painting in Spain.
TITLE: Naked Juice - Mercedes Bellido
TIME OF YOUR LIFE REQUIRED: 2 Min 30 Sec
MY ROLE: Director
KEYWORDS: #Portrait #City #Creativity #Branded
GETTING THE MAGIC LIGHT AT THE CERRO DEL TÍO PÍO PARK. (Photo: Mariona Colomé)
For the second portrait, we met COCOLIA, a creative duo of graphic designers from Barcelona that also develops personal artistic projects with a very singular, vibrant style and color palette.
TITLE: Naked Juice - Cocolia
TIME OF YOUR LIFE REQUIRED: 2 Min
MY ROLE: Director
KEYWORDS: #Portrait #City #Creativity #Branded
SHOOTING AT 'ELS ENCANTS' MARKET, BARCELONA (Photo: Mariona Colomé)
CREDITS
Client
NAKED JUICE
Produced by
VICE
Directed by
JEAN-MARC JOSEPH
Director of Photography
MARCOS DE LUELMO
Production Manager
MARIONA COLOMÉ
Head of Video
SANTI AGUADO
Line Producer
MAR FONT
Editor
CHARLY FERNANDEZ
Color
GUILLAUME FAURE
Soundmix
MIQUEL MESTRES - ANGEL SOUND
Music
AUDIONETWORKS
MADRID UNIT
1st Camera Assistant
ÁNGELES GARCÍA
2nd Camera Assistant
ROCIO FERNÁNDEZ
Sound recorder
HUGO FERNÁNDEZ
Runners
JAIME GUILLEN
HUGO LÓPEZ
BARCELONA UNIT
1st Camera Assistant
PAULA CAPDEVILLA
2nd Camera Assistant
NEIL MURPHY
Sound recorder
MIQUEL MESTRES
Runners
HUGO SALAZAR
RICARD OBRADOR
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CONTACT
Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com