SAN MIGUEL
EXTRAORDINARY PLACES
BRANDED
Discovering extraordinary places without leaving your own city.
For the promotion of the Manila, an IPL beer by San Miguel, VIRTUE, the ad agency of VICE imagined a campaign based on a cultural route through which people could discover extraordinary local businesses in their own city. These brand ambassadors were made public through a series of content going from video capsules to podcast, editorials and a map of the Manila IPL District pinpointing the selected must-go places.
I was sent to Madrid to direct the video portraits of the classic barber shop Bearbero and the urban art bookshop Swinton & Grant.
TITLE: San Miguel Manila - Bearbero
MY ROLE: Director
TIME OF YOUR LIFE REQUIRED: 2 Min
KEYWORDS: #Barbershop #Beer #Madrid #Portrait
"To give a distinctive and premium look to the capsules, we decided to shoot in black and white with a cinema camera and lenses. The challenge, as usual, as been to be able to shoot the pieces during the very few hours that the businesses were remaining closed to the public."
TITLE: San Miguel Manila - Swinton & Grant
MY ROLE: Director
TIME OF YOUR LIFE REQUIRED: 1 Min 50
KEYWORDS: #Library #Beer #Madrid #Portrait
CREDITS
Client
SAN MIGUEL
Agency
VICE / VIRTUE
Director
JEAN-MARC JOSEPH
Director of photography
MARCOS DE LUELMO
Line Producer
MAR FONT
Production Manager
MARIONA COLOMÉ
Production Assistant
ANDREA ARIAS
Head of Video VICE Iberia
SANTI AGUADO
1st Assistant Camera
MIGUEL AGUADO
2nd Assistant Camera / DIT
ADRIANA MATEOS
Gaffer
ADOLFO BERZOSA
Sound Recorder
JAVI GUARRIDO
Art Director
BEATRIZ LÓPEZ
Wardrobe
ANDREA ORTIZ
Hair & Make-Up
GUADALUPE PINO
Host
AMAVI AKAKPO
Runner
JAIME GUILLEN
Other Stories
CONTACT
Phone: +34 679 75 56 40
Email: jm@superjeanmarc.com